Anastasia Buyalskaya is an Assistant Professor of Marketing at HEC Paris, where she teaches courses on behavioral science and cognitive neuroscience applied to management. She holds a PhD in Social and Decision Neuroscience from the California Institute of Technology, an MSc in Economics and Business Strategy from Imperial College London, and a BA in Economics from Hunter College.
Anastasia's research seeks to better understand the underlying drivers of decision making, with a focus on the financial domain. Her current research interests include how individuals create and break financial habits, signal information about themselves using financial products, and how consumers perceive inflation. Her research uses insights and methodologies from behavioral economics, psychology and decision neuroscience. She has published in leading scientific journals, including PNAS and Management Science.
Having started her career in asset management, Anastasia has over ten years of experience applying academic insights from decision science to real-world challenges in the financial services and consumer sectors. She has consulted for some of the world's largest asset managers, leading the incorporation of behavioral science expertise into their investment and risk processes.